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WinCati 计算机辅助电话访问系统

最丰富的市场研究行业经验.物有所值

您可以在列表中选择一个问题,或者滚动页面浏览所有的问题。您可以点击“回到顶端”回到问题列表

点击这里察看为什么选择Wincati

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Q: 什么是CATI?

CATI 的作用是用电脑来自动化电话访问中的关键步骤。它是“computer-assisted telephone interviewing”的缩写。

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Q: CATI的优点?

简单的说CATI就是利用计算机的自动功能替代在传统电话访问中频繁使用的手工劳动,达到提高工作效率的目的,同时节省成本,和避免手工劳动带来的误差

无需印刷问卷

计算机自动控制问卷逻辑,减少访问时间

可以将问题录成声音,减少访问员的主观性带来的误差,提高数据代表性
因为各种原因,不同的访问员对题目的读法会有区别,从而不同的被访者会对同一道题有不同的理解,导致访问数据与真实总体情况的偏差。统一问法以后,就可以保证数据的置信度

减轻访问员的工作负担
访问员的工作只是按界面的提示,点击鼠标或使用键盘录入文字,与被访者交谈

将访问过程控制自动化,使用CATI可以将督导的劳动强度减少70%
事先设置访问规则,由计算机自动应用到访问过程中。访问中随时的,轻松的查看配额进度,样本使用情况,技术报告或者是访问员的工作效率。督导无需再花费大量时间,手工做这些工作然后再分别向访问员传达,向项目经理汇报

可以将访问过程录音
不仅可以提供给客户,也可自行复核访问员的工作质量

无需审卷

方便准确的编码
Wincati可以自动的归纳,导出开放题答案供编码人员使用。还可以单独将开放题录音,编码人员可以快速地对照开放题的答案和被访者的录音,更准确的编码

不需要录入数据:
数据统一由计算机整理存储,节省了录入成本并且避免了录入错误

开放的数据格式可以轻松的满足各种分析工具的需要

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Wincati的历史

1986年,当时是锐齿软件,发布了基于网络环境的CATI系统

Windows系统出现了以后,锐齿技术又发布了Wincati

到现在,Wincati已成为世界上安装最多,最广泛的CATI系统。全球共有上千家用户,尤其以市场研究公司居多

2001年,锐齿技术发布中文版Wincati

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Wincati包括哪些模块

访问端、督导端和服务端,还有问卷编写模块

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如何编写问卷

使用编写工具Ci3 for Windows。Ci3使用Ci3语言来编写问卷,这种语言简单高效,能轻松地实现复杂的问卷逻辑。

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Wincati对硬件的要求

对PC硬件配置要求很低.

组件 系统要求
问卷编写机 Pentium 166/16mb内存/硬盘20mb/Windows98
督导机 Pentium 166/16mb内存/硬盘20mb /Windows98
访问机 Pentium 133/16mb内存/硬盘20mb /Windows98
文件服务器(30个访问机以下 Pentium 300/128mb内存/硬盘200mb/Windows NT or 2000
文件服务器(31-70个访问机) Pentium Ⅱ450/256mb内存/硬盘200mb/Windows NT or 2000
文件服务器(71-100个访问机) Pentium Ⅲ600/256mb内存/硬盘200mb/Windows NT or 2000
文件服务器(101个访问机以上) Pentium Ⅲ800-1G/256mb内存/硬盘200mb/Windows NT or 2000

注: 督导端可以合并在文件服务器上

对网络的要求
可以直接基于企业原有局域网实现,不用做网络改造。

 

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用户对WinCati的评价?

来自各行各业的用户都对Wincati评价极高

"WinCati offers the best CATI value in terms of features versus cost. It is easy to add more stations as we grow and both interviewers and supervisors benefit from a short learning curve. Sawtooth Technologies' timely product updates and highly responsive staff combine to provide outstanding technical support. Most important, WinCati lets us conduct our research projects 'in-house,' which has had a tremendous impact on our bottom line."

Todd Sorensen, Vice President of Research
The Jackson Organization

"Setup is so easy, we had our first study running in one day. Our operations are smoother because WinCati takes care of the intricate details. And, pre-defined reports work together so we can provide valuable final cost estimates to accounting."

Nena Coupar
AutocheX

"We find WinCati to be an excellent tool. Its flexibility has definitely helped us in developing quality international research throughout all of Latin America."

Diego Casaravilla, Project Director
ASECOM Latin America

"WinCati combines the ease of use and the flexibility we need to efficiently set up and conduct even our most complex research projects. Instead of requiring our clients to adjust to the needs of the software, WinCati allows us to meet the needs of our clients."

Mark Price
PEGUS Research

"WinCati is powerful and simple. In addition to its other benefits, WinCati has improved our productivity. The time supervisors spend on administrative tasks has been reduced by roughly 70%."

Mary Ostwinkle
Clearwater Research

"WinCati is interviewer-friendly, providing interviewers with easy access to all the information they need. And, technical support is very helpful; they respond quickly and knowledgeably so our interviewing isn't delayed."

Christine Johnson
Oklahoma State University

"WinCati is for the discerning user. Its simple supervisor interface speeds study setup by combining flexibility with the power to manage even our most complex quotas on a day-to-day basis with low maintenance. Instead of asking our clients to meet software limitations, we not only meet - but also exceed - clients' needs. It saves us time and money on administrative tasks and interviewer productivity. Shift changes are easy. Dialing rates have increased. All without sacrificing data integrity."

Trudy Madsen
L&S TeleServices

"WinCati has increased our productivity dramatically and has made our work a lot simpler. We really appreciate how quickly Sawtooth Technologies incorporates user suggestions in the product."

Dr. Ed Nelson
California State University at Fresno

"With WinCati my interviewers can easily move from one study to the next without logging off. And, the sample management capabilities have increased our productivity and interviewing speed."

Sheila Novak-Halverson
Leede Research

"Finally an affordable Windows-based CATI system that delivers the flexibility and power we need. It is easy to program. The software is reliable. Data is easily edited, cleaned and coded. The data readily exports to SPSS, labels and all."

Chris Larson, Research Associate
Anderson, Niebuhr, and Assoc.

 

 

 

锐齿技术有限公司中国代表 胡峰
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